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  • Micah Woolstenhulme

Hire the Heroes

The Russian invasion has changed the landscape of Ukraine. It has created 2.94 million refugees, destroyed millions of dollars' worth of properties, and upheaved the livelihood of millions more of ordinary men, women, and children. Imagine yourself in their situation: Would you want to fill your waking hours fretting over the news, pacing your home in worry? Or would you rather have some semblance of normalcy, stability of a routine, an income and a hope for better days? This is what we can offer the people of Ukraine. More than just a handout, our outreach program offers Ukrainian refugees a chance to be hired by international clients and keep their business afloat.


During conflicts of the past, it wasn’t possible to hire refugees of a war-torn area to work in a factory in a safe region without physically displacing them. Sending food and aid was the best that could be hoped for but was difficult to coordinate and track and was a one-time boost in well-being. Rebuilding economies and societies took a lot of time and capital and often could not begin until the dust of war had settled.


However, during the pandemic, many companies learned that remote work is possible for many situations that weren’t considered before. We know now that we don't need to be under the same roof, city, country or even time zone in order to do most work in the tech industry today..


Using this technology, it is possible to hire our brothers and sisters across the sea. In our conversations, we’ve been more than impressed with the responsiveness and professionalism demonstrated under immense stress. They are diligent and willing to put in extraordinary effort. We’ve had many worse experiences with various sales calls and appointments from an assortment of American companies not under the terrible stress of war.


The country of Ukraine has put an emphasis on technical infrastructure and cybersecurity. They have been under constant attack from Russian cyberthreats and understand them better than anyone else. They can now export their expertise.


Yes, doing business with a company whose workforce is entangled in conflict presents some risk. But helping a company survive catastrophe could pay dividends of loyalty, camaraderie and morale for years to come. These things are not easy to measure, but they matter to a company’s bottom line. Employees aren’t as detached as in times past. If they know that their organization is DOING something to help ease suffering it will impact them more than whatever your next HR training ever could hope to.


So do it. Hire some heroes. Dust off that project that keeps getting kicked down the road. Take on an agile dev team. Opt for some pen testing that you’ve been putting off or refactor some legacy code that none of your current engineers are interested in touching. Get something meaningful done on the other side of the world while your devs are sleeping. If you look, you can find a project that could use some help. Instead of moving it to the next sprint, send it to Ukraine and see what the heroes can do with it. I’m quite certain that you’ll be pleased with the experience and the results. We know that we have.


See our list of companies you can help support here: https://www.appglo.com/ukraine